I believe that most creative projects, including digital services, are better delivered as a product. That’s why I productize my businesses.
Provided the right system and team is in place, products are more easily scaled. You’re building a tangible asset that can be delivered with or without your own involvement. Products eliminate the time-for-money exchange that is so common in the digital service industry and that so many freelancers and entrepreneurs struggle to break free from. Products even give buyers a more focused and professionalized experience with less chance for error or disruption in delivery. Whether it’s an informational product, software, courses, or online services, productizing makes perfect sense and is beneficial to everyone involved.