Sometimes you just need a quick reminder of what’s available in terms of link building. While you can never completely exhaust a link building strategy, it’s often useful to use a new approach and try out different methods. Diversifying your links is a great way to improve results.
This is a list of 56 creative link building opportunities to turn to when you’re in need of ideas.
If you have SEO clients or websites of your own that could benefit from link building, these strategies never get old. With these methods alone you could keep yourself occupied for years.
1. Guest posting
Providing quality content to blogs in your niche can build backlinks, your brand and increase exposure. Legitimate guest posting on authority blogs should always be a factor in your link building strategy. Guest posts on high traffic blogs can drive direct traffic to your website.
2. Content syndication
Syndicating your content to niche blogs and high authority sites can provide quality backlinks without requiring unique content. It’s possible to build a network of blog owners that are willing to accept syndicated content and don’t need unique posts. These backlinks can be just as valuable as links with unique content.
3. Web 2.0 Properties
A web 2.0 property is a free blogging website where users can create their own website and publish content with backlinks. Web 2.0 properties are sites like WordPress.com or Blogger.com. Web 2.0 properties provide contextual links within articles that you publish on these blogs.
4. PDF/Document Directories
Articles can be converted into PDF format and submitted to document directories.
5. Video Directories
Youtube and other authority video directories can be great places to share video content and build links to your website using the description area for the video.
6. Press Release distribution
PR distribution and syndication can provide quality backlinks that are useful for domain/brand anchor text.
7. Link Directories
Niche directories are the most valuable, but all link directories provide backlinks.
8. Social Bookmarks
Social bookmarking sites are places where users publically share bookmarks, which provide backlinks to the bookmarked website.
9. Niche Blog Comments
Commenting on top blogs in your niche can provide direct traffic and build your brand.
10. Forum Profiles
You can edit your profile and add a link to your website on niche related forums.
11. Web 2.0 Profiles
Web 2.0 sites also provide a profile field that can be edited to include a backlink.
12. Audio Directories
If you have a tutorial or other audio, you can submit it to audio directories.
13. Expired Domains
Buy high PR expired domains and use them for your own private blog network.
14. Donation Pages
Sometimes if you donate to a website, they will display a contribution message on the page with a link to your site.
15. Testimonial/Review Websites
Review websites will sometimes ask for a website address when you leave a testimonial.
You can find high PR blogs with guest post opportunities on Fiverr for $5.
17. Scoop It
Scoop It allows you to suggest your content to others.
18. Infographic Directories
Infographics are fun ways to portray a message. Submit your infographic to directories.
19. Ask for a Link
Most webmasters will link to you if your website has good content and solves a specific issue for their users. Check websites for a “resources” page and contact websites where there’s an opportunity for a link.
20. Software Directories
If you can create software for computers, there are plenty of directories where you can publish your software and get backlinks.
21. Social Media Websites
Social media giants such as Facebook, Twitter and Google Plus provide links that are important to your search engine rankings.
22. Website Feedback Sites
Sites that grade/analyze your website and provide feedback sometimes provide a backlink.
23. Blog Aggregators
Sites such as Technorati.com where the internet’s top blog articles are published are good sources for links. You can submit your site for inclusion.
24. Provide Something Free
Free content spreads like wildfire on the internet. Anytime you’re offering something free, it has a tendency to get linked to naturally. Offer up free t-shirts or other cheap stuff.
25. Coupon Directories
If you have a valuable coupon that can save shoppers money, submit your site to coupon directories and publish its first coupon for customers to use.
26. Tutorial Directories
Tutorials are highly valuable content. If you’ve taken the time to create a tutorial, be sure to maximize your website’s backlink profile by submitting it to tutorial directories.
Haro is a service where you’ll receive emails from reporters that need fresh content on specific subjects. If you want links from big news sites with authority, Haro makes it easy.
28. Warrior Special Offers
Warrior Forum is an internet marketing forum with a “special offers” section that can be used to share content that can easily get massive exposure.
29. Sponsored Hosting
Providing free hosting in exchange for site wide links.
30. Case Studies
If you write a good case study, you can advertise it on the web and get links from shares.
31. Pay for Blog Reviews
SponsoredReviews and ReviewMe are places where you can get reviews and links.
32. Answer Questions
Yahoo Answers and other big answer sites are great link sources.
33. Local Business Listings
Submitting your website to local business directories can provide quality links.
34. Web Cam Directories
There are web cam directories, provided you have something useful or entertaining to share on web cam.
35. Logo Template Directories
You can create or outsource logos and then submit those to free logo directories.
36. Business Card Template Directories
Design a business card and offer it up for free at business card template directories.
37. Website Template Directories
Template directories are valuable link sources, especially since you can include a link to your site in the template as well and anyone who uses it will provide additional links.
38. RSS Feeds
RSS feeds can be sent to directories for backlinks.
39. Mobile Application Directories
Create an app for the iPhone, Android or Windows operating systems and build links when you submit the app to directories.
40. EBook Directories
EBooks are generally long guides in PDF form. You can submit your ebooks to directories.
41. Blog Carnivals
Communities that allows you to submit content in exchange for contextual links.
42. Image Directories
Images like clipart or stock photos can be published on directories that provide backlinks.
Provide a grand prize and start your own contest. Contests provide links and attract attention.
44. Printable Resource Websites
Websites where you can download and print printable resources such as coupons, art projects or anything else will often provide a backlink if you submit something useful.
45. Create Free Tools/Web Apps
Create a free web based tool that you can provide to your website visitors. Useful applications that don’t cost are share-worthy and attract natural links.
46. Powerpoint Directories
You can repurpose your content into a Powerpoint slideshow and submit to directories.
47. Free Games
Just as free tools are great for building links naturally, free games work just fine too.
48. Catered Content
Catering content to the specific needs of a website can be a great way to get links from blogs that would otherwise never want your content. Think of it as guest posting, but with significant research spent to cater the content to their blog.
49. Broken Link Hero
Be a broken link hero and scan websites for broken links, then contact them letting them know and providing a replacement link to your website instead. This often works if your content is related and the broken link was on a “resources” page.
50. Conduct Interviews
Conduct an interview with experts in your niche. Once it’s complete, publish it on your blog and request that they publish it on their own as well. About half of the interviews you complete should result in a publication with a link to your site.
51. Create Quizzes
If you can program a quiz that’s catchy and has the potential to go viral on social media, you can get a lot of links from websites that share the quiz and use it.
52. Video Personalization
Allow your visitors to create a video and personalize it on some way. Anything with personalization tends to get published a lot. If users can upload a picture that inserts their face into the video, this is one way to offer personalization that can go viral quickly.
53. Create a Scholarship
By investing $1,000 into offering a scholarship for one lucky student, you can get links from top colleges around the country.
54. Create Lists / Roundups
Create a list / roundup of valuable resources that your users could benefit from. Lists can be blog articles from other websites or articles from your own blog. This type of content tends to get shared often because it minimizes research for your readers.
55. Article Directories
Article directories are places where you can submit articles you have previously published on your website. They provide backlinks of their own and your content could be syndicated to other websites.
56. Wiki Sites
Wiki sites can be great for securing .edu and .gov links. Wiki sites generally provide an editable profile page where you can add content and gain contextual links.