Table of Contents:
- What is Digital Marketing?
- What is Inbound Marketing?
- What is Content Marketing?
- What is SEO?
- What is Link Building?
- What is Social Media Marketing?
- What is Video Marketing?
What is Digital Marketing?
Digital marketing is a very broad term that encompasses everything within the digital landscape from a marketing perspective.
This includes SEO, PPC, content marketing, inbound marketing, social media marketing and the various subsets within these.
What is Inbound Marketing?
Inbound marketing refers to the strategies and tactics that drive inbound traffic. This is a another broad term that’s encompassed within digital marketing.
SEO and content marketing are examples of inbound marketing methods.
Inbound means your marketing efforts organically attract your targeted audience, rather than having to pay for traffic or leads.
With SEO and content marketing, it’s your rankings and content that produces the results, opposed to buying ad space or PPC campaigns.
What is Content Marketing?
Content marketing is the process of using quality content to engage and attract a targeting audience online. It is one of the most effective ways to grow an online business.
Successful content marketing campaigns feature premium content enhancements and rich media such as videos and infographics.
Content is the basis of all organic search engine marketing and many call content marketing the successor to an evolving SEO industry.
However, content marketing is a broader term that encompasses promotion, outreach and other authentic inbound marketing tactics.
By producing great content and sharing it on the web, you attract an audience and drive targeted traffic to your website. It allows you to connect with prospects in a unique way that differentiates your business from the competition.
Your audience will begin to recognize the value your website provides. You become more than just a provider of products or services. Rather than having to pitch your prospects, with content marketing, you simply serve the needs of your audience. With content that educates and informs visitors, your traffic will have a much higher conversion rate. You remove the need of having to “sell” anything or persuade customers because your content leaves a lasting impression that will encourage action and increase your leads and sales.
Answer the Key Questions of your Audience
Every niche has key questions that give you an opportunity to educate and inform your audience. Just as I try to help you understand internet marketing, you can do the same with the topics that surround your business.
Put yourself in the shoes of a customer and think about the questions you might have. You can take each question and address it with a new blog post or combine several questions into a single piece of content that’s in-depth and elaborate. Keep in mind, when you address questions individually with their own blog post, you’re creating highly specific pages that will easily rank in search engines.
Create Better Content through your Writing Style
Your writing style can be just as important as the content itself. Most writers develop their own style along the way so don’t stress it too much in the beginning.
Try to let your personality shine-through and show in your writing. Don’t be afraid to express yourself and be unique. Some writers are intellectual while others are humorous and quirky. If you don’t feel like you’re a talented enough writer, just stick to the basics and don’t overdo it.
If you’re an amazing story teller, you can really captivate and engage the audience with your words.
Enhance your Content
Ideas: Infographics, Images, Videos, Podcasts, Screenshots, Graphs, Charts, Reports, Coupons, Reviews, Lists, How-to Articles, Tutorials, Comparisons, Quizzes, Heavily Research Articles, Case Studies, etc.
The more you can do to enhance your content, the more potential it has to go a viral and attract an audience naturally. Taking the time to produce infographics, videos and other enhancements to your content will help it get recognized and linked to. When you have content that’s shareworthy, your distribution and syndication efforts will be far more successful at driving traffic and producing results.
Allow your Employees and Users to Contribute Content
Keeping your blog active is a major challenge, even for a business with an adequate budget. Content takes a significant amount of time and effort to produce. If you’re hiring freelancers or local help, good content for your website is never cheap or easy to come by. As an alternative, you can encourage employees and users of your website to contribute content. Accepting user-generated content such as guest posts is one way to build your blog and grow your audience. The more active your blog is, the easier it will be for you to find talented writers that would like to contribute.
Syndicate and Distribute your Content via Social Media (More than Once! And With “Reframing”)
Social media networks are some of the best places syndicate and distribute your content on the web. The large number of users they attract is ideal for getting clicks and traffic. Think outside the major networks like Facebook and Twitter as smaller, niche specific social networks can be very powerful. When using large networks, you can find targeted groups to share the content with. Web 2.0 properties such as Tumblr where you can create your own blog are also valuable syndication platforms.
For more exposure, consider sharing your content more than once and “reframing” each time you do. If you previously shared an article with just the headline and description text, try sharing it again with an attractive image. Sharing content more than once on social media networks increases exposure. Not everyone will see it during its first pass on their news feed.
Guest Post for Traffic and Not Links
Guest posting is a great way to build your audience and gain exposure online. Find blogs in your niche with active users and reach out to them, offering to write content for their blog. Most websites will be more than willing to allow a link at the bottom of the article and if you use a call to action (CTA), there’s potential to get clicks and targeted traffic from the guest post. While guest posting is a viable link building strategy and will increase your search engine rankings, its greatest benefit is its traffic potential.
Re-purpose Content as E-Books, Videos, Images etc.
Content can always be re-purposed and used for sharing on different varieties of websites If you have old blog posts, try re-purposing them into PDF files, Powerpoint presentations, videos, infographics and other forms of media. Content re-purposing is a valuable strategy as it allows you to reuse your previous work and showcase it in a different way. There are directory style sites where you can then share this content. You’ll find PDF directories, infographic directories, audio directories, article directories and more.
Grow your Email List and Nurture your Leads
Email marketing provides an opportunity to nurture leads and potentially convert them into paying customers. This is important because the vast majority of your traffic won’t convert on their first visit but they may be willing to provide their email address. By capturing their email, you can maintain a line of contact with these visitors. Email marketing prevents traffic from being lost and gets more value out of each visitor.
With the amount of email spam today, most visitors will be reluctant to provide their email address without some enticement. To break through this trust barrier, you have to encourage email subscriptions by offering something valuable in exchange. This is often called the ‘bait offer” and usually comes in the form of an e-book or some type of special offer that your audience needs.
Consider PPC or Media Buys for Content Promotion
Pay-per-click ads can be purchased on Google, Bing, Facebook and other authority sites. You can even join content marketing networks where you can embed your content on relevant blogs and industry related sites. By paying for ads to promote your content, you’ll generate immediate traffic. With most content marketing strategies it takes weeks to months to see results but with PPC you can gauge your ROI within days. PPC requires an upfront investment and since it’s a competitive environment where you’re bidding against other businesses for ad placement, returns are never guaranteed. Your website’s conversion rate and the quality of your ad will determine your results.
Promote your Content Manually by Monitoring its Keywords
Tools such as BuzzBundle can help you monitor online mentions of your keywords. When you find another blog, forum, or social site discussing something relevant to your content, you can chime in and leave a link to your post. It’s a sluggish process but very powerful for fresh content that needs exposure. As your blog develops it may be difficult to do this for every post but it works for promoting landing pages as well.
Optimize your Content with the Right Keywords & Internally Link
Keyword research allows you to find the targeted keywords that your audience is using to locate content on search engines. Each blog post on your website presents an opportunity to target a new set of keywords and potentially drive traffic by ranking organically. It all begins with your on-page optimization practices. Be sure to internally link to other posts that are relevant to what you’re discussing.
Provide Social Sharing Options for your Blog Posts
It’s important to give readers easy access to social sharing options. Doing so should increase your number of likes and shares and make your website friendlier for social media junkies. If you’re using WordPress as your content management system, most themes include social icons as a built-in feature. If yours doesn’t, you can use Simple Social Icons.
Transparency is powerful and shows confidence. By being transparent with most of what you do as a business, you can pave the way for others while building your brand. Businesses practice transparency in a variety of ways. Some businesses are transparent about their income or their advertising expenses which will give potential investors assurance. For you as a business, it helps keep you motivated and striving to succeed.
Support Good Causes
As human beings, we all have an instinctual desire for connection. One of the ways we feel this connection to others is by supporting good causes and standing together to make positive change. As a business, you can inspire this type of growth by supporting a good cause such as the green energy or clean water movements. There are many problems that effect us worldwide and by showing your support, you can help raise awareness and likely gain a few more customers in the process.
What is SEO?
Search engine optimization is the process of optimizing your website for search engines. SEO provides free traffic from search engines by ranking your website organically in the natural search result listings. All major search engines including Google, Bing and Yahoo have these listings.
SEO encompasses both on-site optimization and off-site optimization.
On-site optimization is the content on your website, its value to your audience and well it’s optimized for your target keywords. There are also hundreds of on-site factors like page-speed and mobile readiness that can affect search engine results.
Off-site optimization is the websites that link to yours and the quality of those websites. Backlinks are essential to ranking in search engines as they represent the popularity and reputation of your own website.
Since content marketing accomplishes both of these fundamental SEO components, these two pair together for a complete approach to inbound traffic generation.
Content marketing is often seen as the successor of SEO, since it’s a practical way to improve your on-page and off-page SEO while focusing on long-term traffic generation methods. Considered one of the best inbound marketing tactics, content marketing builds your brand and expands your web presence, while simultaneously contributing to your search engine rankings.
Many businesses that use content marketing are spending $5k+ per month. It’s never cheap to have the best content in your industry and when you’re striving to attract an audience through your content promotion, you need a budget that supports your goals.
On-site search engine optimization:
On-page optimization is arguably the easiest part of SEO, which has led to it being massively underestimated. Many businesses let their on-page SEO be overshadowed by a far too aggressive off-page strategy. By focusing more attention inward towards your website content’s quality and optimization standards, you can greatly improve your search engine rankings.
If you write your content without optimizing it for search engines, your online presence suffers as a consequence. This is a given and something businesses have a hard time grasping because they see on-page optimization as keyword stuffing that results in robotic sounding copy.
It doesn’t have to be this way. Content can read well and well-optimized. Websites with strong on-page SEO have writers that are well aware of their target keywords for the content they write. They naturally include these keywords in a way that flows effortlessly and doesn’t jeopardize the reader’s experience.
When you’re diligent about doing keyword research before writing new content, you’re able to cover a broad range of related keywords, something known as LSI keyword coverage. However, A truly well-optimized page goes beyond the main body of content. Whether it’s a blog post or another important page of your website, there are many aspects that influence search engine rankings. Your writer may not might be able to accomplish everything. These are optimizations that should be done when the article is published and they may involve altering HTML.
Page Title – This is the title that search engines will display when your listing shows as a search result. The title of the page can reasonably include 2-3 target keywords.
For example, if the page is targeting “off-page seo tips,” “off-page optimization tips,” and “seo tips,” a relevant title would be “5 Off-Page SEO Tips for Better Optimization.”
META Description – Each page or post on your website should have a unique description that’s well optimized and highly readable. This is the description that search engines will display when your listing shows as a search result.
H1 Tag – The H1 tag is the heading of the page. Many websites use the page title as the header, which is perfectly fine since it’s already optimized. The H1 tag is displayed as large text, generally at the top of the page.
H2 Tag – The H2 tag is the secondary heading of the page. It’s generally just below the H1 tag and it should be the second most important message that you have for your readers, which is why it’s important to search engines.
H3 Tags – You can have multiple H3 tags. They are generally placed within the body of the content, used as section headings to distinguish one paragraph from another.
LSI Keywords – LSI stands for latent semantic indexing and is a fancy way to refer to keywords that are synonyms or closely related to your target keywords. Using LSI keywords indicates better relevancy to Google and other search engines.
Tags/Categories – For blog posts, you will have an opportunity to choose categories and provide tags when publishing your content. The categories you select should be relevant to the post and any tags supplied should be keyword focused. Categories are also important to e-commerce sites as they represent an entire category of products or services. Many times, category pages are some of the most important pages of the website and should be optimized as such.
Image ALT Text – If you have an image or infographic for the page, edit the settings to include “ALT text,” short for alternative. Search engines use alt text for determining what an image represents. You can further optimize images by providing a description as well.
URL Structure – Every page and post on your website has a URL slug. For the best SEO results, you should base your URL structure off the title of the page. Since your page title is already optimized, the URL structure will automatically target the right keywords. Note: excessively long URL’s are believed to hurt search visibility.
For instance, this page is located at http://dylanbozeman.com/faq/
The URL structure or “slug” is: /faq/
Video – Just the presence of a video on a page can increase search engine rankings. Use video content to better illustrate ideas. You can even post the video transcript at the bottom of the page for further optimization since search engine’s can’t decipher video content.
Internal Linking – Cross-linking to other articles and content on your website displays confidence in your writing and it shows search engines that those pages are relevant to each other. Internal links can boost the visibility of that page in search engines.
Page Speed – Install a browser caching plugin on your website and use a fast web host like StableHost. If your website loads slowly, search engines will be less likely to increase your rankings.
Bounce Rate – Bounce rate is the percentage of traffic that leaves your website after visiting, such as when the “back” button is clicked. A high bounce rate indicates a poor user experience or a content quality issue. Search engines have every reason to take bounce rate into account.
Limited, Authority Outbound Links – Linking out to another website is an outbound link. Too many of them can hurt your search engine rankings but a limited number of authority outbound links can have a positive impact. Outbound links to sites with authority are seen as a measure of good faith.
Sources – Citing sources is often an indication of strong content quality and search engines may take this into account. If you used other websites for research or reference, be sure to cite the sources at the bottom of your article.
Sitemap Inclusion – Is the page included in your website’s “sitemap.xml” file? The sitemap is a map for Google to find your website’s pages, so it’s important that fresh content find its way into the listings.
Robots Access – Is the page unrestricted by bots like Google’s search engine spiders? Spiders are designed to crawl and index website pages, so they need to have access to your site. Once robots access is specified for your website, you’re all set and you won’t have to worry about this page-by-page.
Off-Site Search Engine Optimization:
Search engines value quality content. They ideally want the best authors with the best information ranking at the top of the search results. Websites that cater to their users and have the most relevancy will find themselves with the best rankings. In theory, at least.
While most search engines have debatebly accurate algorithms for detecting the quality of a website, Google does a pretty good job. Their algorithm accounts for hundreds of factors.
However, as unfortunate as it may be for the amazing content you write for your website, many of these are off-page factors.
Off-page SEO refers to the promotion that takes place off of your website. It is the websites that link to you and are a part of your backlink profile. Backlinks essentially “verify” to Google that your website is valuable. It’s like a popularity vote. Each link boosts your worthiness to Google. Getting links from high authority sites will increase your search engine rankings.
Keep in mind, Google regularly updates their algorithm with improvements such as adding better content and link building standards. They are constantly trying to improve the methods they use to rank websites. The result is that webmasters are more honest and less likely to use spam or manipulation tactics to increase their rankings. Overtime, Google’s higher standards have lead to more businesses gravitating toward authentic and genuine forms of SEO such as content marketing. With the fear of a link building penalty or manual deindexation always lurking as a possible repercussion, white hat SEO strategies are the safest and smartest approach.
Your ability to tell a story, create engagement or captivate the attention of your audience has a direct impact on how successful your content can become. This is true for far more than just your search engine rankings. Great content drives traffic, attracts natural shares and gets backlinks on its own. This is why content should be at the core of every SEO strategy. Without the fundamental ingredient of quality content, your search engine optimization efforts won’t be as effective.
This is nothing new though, as Google has been preaching that “content is king” for years. What has changed is the style of link building that’s effective for increasing rankings and giving your content the boost it needs to attract attention and get recognized. This is called off-page SEO.
Writing content for blogs in your niche is a great way to expand your link profile and get links from high value websites. However, the link benefits of guest posting should be considered a bonus. It’s the exposure and ability to write to a new audience that makes guest posting worthwhile. With a strong call to action (CTA) in your author bio, you can use your guest posts to funnel traffic to your website.
Always provide content that measures up to your own website when guest posting. You never want your guest posts to misrepresent your brand and there’s always potential that a guest post could attract a lot of views. Stay consistent with your content quality and target the best sites with the largest audiences and you won’t have any concerns.
Local Business Listings
Local citations are business listing websites that serve as references verifying that your business name, location and other company details are accurate. Whether you’re starting an online business or have a local shop, citations build your credibility with Google and impact your search engine rankings. To submit a citation you will be required to enter a fair amount of company info. If you’re currently working out of your home, you can use your home address or get a PO Box
I recommend writing unique business descriptions for each citation. Using the same description on every listing may hinder your results. Similarly, optimizing each description with your target keywords will increase the relevancy of the page and may positively influence your results. On-page SEO principles apply to each listing, so any chance to leave an image with ALT text should be taken.
Monitor Keyword Mentions on Forums, Q&A Sites and Comments
Depending on your industry and how often your products or services are discussed on the web, monitoring those discussions can be a worthy investment of your time. By tracking keyword mentions on specific types of websites such as social networks, forums, Q&A sites and blogs, you can find websites where you can jump into the discussion and subtly recommend your own business. Just be sure it doesn’t intrude or push their boundaries.
I use BuzzBundle for tracking keyword mentions like “content marketing” and “SEO tactics.” When these phrases turn up on a forum or in a blog comment, I’m able to become a part of the conversion as it’s unfolding, which is a very powerful sales tool. When you catch these discussions in real-time, you’re able to be a contributing user, not a pushy salesman. As long as you’re not spamming or blatantly advertising your website and you’re doing your part to answer questions and contribute in a meaningful way, you’ll never run into a problem. If an account gets banned, learn from your mistakes and count your losses.
Keep in mind, most of the websites where you will be commenting will remain online for years to come. Should the page happen to get a considerable amount of traffic, it could pay off in big dividends.
Monitor Brand Mentions
Just as tracking keyword references can be a good way to get more links and exposure, you should also track mentions of your brand as well.
When your brand is mentioned positively or negatively, you want to be there to be a part of the discussion.
You won’t be able to get this opportunity back so time is of the essence. Your ability to comment or engage in the conversation could be restricted, such as if a forum post gets locked or responses come in too quickly and your comment gets pushed to a less visible 2nd or 3rd page.
If your brand is mentioned negatively, keep your composure and write a professional response that displays confidence and control of the situation. If positive, thank them for their kind words and help the community with any questions or concerns they may have. The more you can do to connect with your audience on a personal level the more of an impact your brand will have.
When tracking your brand or keywords using a product like BuzzBundle, you can also request to be linked to if you find your brand mentioned on a blog post or page. Most businesses won’t mind since they had a legitimate reason for mentioning your brand to begin with. You’d be surprised how many writers are just lazy when publishing content and would be happy to add the link when asked.
The Broken Link Method
Links break for various reasons. The website could be taken down, the page could be moved to a different URL or there could be a typo in the link itself. The broken link method is about finding websites with links that result in 404 errors. You can inform the website owner of the error and suggest your website as a replacement link. This works especially well when the broken link is a website that is no longer around. You can subtly suggest that your business provides the same product/service and would be a good alternative for the link.
Private Blog Networks
While blog networks will never be considered completely safe as a link building method, some private networks are ran by responsible owners with quality content. If you’re in touch with the owner of a private blog network, ask all the right questions and get informed before publishing any posts:
How old is the network?
What type of content is accepted?
What are the metrics of the blogs? (I would only worry about the important ones)
DA – Domain Authority (The authority rating of the domain)
TF – Trust Flow (The quality rating of the domain’s backlinks)
How are the websites hosted? (Is it safe?)
You should never rely on private blog networks as your only SEO tactic but integrating PBN links into your strategy could be significantly helpful to your results. Keep in mind, blog networks are not sources for authority links, they are merely for supplemental purposes.
Absolutely never use public blog networks. Google actively de-indexes blogs that are a part of public blog networks and these links will induce an unnatural link building penalty on your website.
At the heart of every content marketing campaign is a solid strategy for syndicating content.
Let’s pretend you’ve just published a detailed post with a well designed infographic and video tutorial. You’re eager to see how the internet will respond. You publish it to your website’s Facebook and Twitter profiles and wait. But nothing happens. You get some likes and a few shares but it’s just not the viral success story you imagined. What happened? You must have done something wrong, right? Unfortunately, you didn’t. Great content doesn’t get recognized and syndicated automatically. It has to be distributed and shared. Your content needs your help and you have to be relentless in the pursuit of getting it out there. Content needs exposure to build an audience.
Repurpose your content into other varieties and submit to various places on the web with a link back to the original page on your website.
Infographics featured in your blog posts can be syndicated to infographic directories and videos can be syndicated to video directories. You can even repurpose your blog content into a PDF file for document sites.
There are many repurposing strategies that have proven to be successful. Some content marketers take audio from videos and use it for audio distribution while others transcribe videos and use it as plain text or Powerpoint presentationa. All content can be repurposed into other varieties and used for syndication in unique ways.
What is Link Building?
Link building is the process of building backlinks to your website’s pages. Part of off-site SEO, link building improves your search engine rankings by providing the illusion of popularity. When more high authority sites link to yours, this indicates that your site is a quality resource for that particular topic. Search engines then reward you with better rankings.
Aside from strong on-page fundamentals, links are the biggest contributor to your search engine results. However, not every link will positively influence your rankings and for businesses in competitive industries, this becomes very apparent. Some links can even damage your rankings, as is evident with Google’s algorithmic penalties.
Link building practices have changed considerably over the years and while most marketers have adapted and overcome, many still utilize low quality tactics that once plagued the industry.
Google would prefer that all link building happen naturally. That would of course mean no “building” of links of any sort. In this scenario, sources are linked to by real authors only when there is relevance and value in the link. In theory, this is a great concept and it does happen but it’s not very realistic for an upcoming brand. While focusing on producing great content and not worrying about inbound links is a viable strategy and will definitely improve the value of your website, most businesses don’t have the years it takes for this approach to gain traction.
Link building has and always will be an aspect of search engine optimization. Combining high quality link acquisition with engaging content produces the best results. It not only leads to more traffic through SEO, it builds your brand and expands your online presence.
Now that we’ve established that you SHOULD be building links, how do you know if you’re doing it right? It’s actually pretty simple. If you’re not getting results and you’re building links, then you’re doing something wrong. Results don’t necessarily mean that you’re ranked number 1 for your term or even in the top 10. Depending on the competitiveness of your keywords, it can take months and sometimes years to see those kinds of results.
One of the major mistakes we see marketers make is to use fresh web 2.0 properties such as blogs on WordPress.com or Tumblr.com and use them as sources for backlinks. These types of properties won’t do much for your rankings. At least not right away.
Web 2.0 properties that are freshly created have no authority. They are essentially brand new domains (provided the property was given a sub-domain). You wouldn’t expect a link from a brand new website to do much for your rankings, so why would you expect anything more from a web 2.0 property?
If the property doesn’t provide a sub-domain, the same logic still applies to the brand new page you’ve just created on the property. While domain authority is an important metric and links from domains with authority do matter, they matter much less with web 2.0 properties where it’s easy to obtain a link on their site. In general, it’s the authority of the page your link is on that is most important to your rankings, not the domain it comes from.
This applies to all types of backlinks that come from a page or domain that has been recently created. While the page your link is on can be optimized to have certain characteristics that make it more valuable such as relevant content, the most important attribute a link can have is coming from a page with genuine authority.
Just think about all the types of links being built today from article sites, press release sites, video directories, etc. If today’s marketers spent more time increasing the authority of the pages these links are placed on, they would get much better results. This is why manual link building is still effective. When done correctly, businesses don’t have to rely on guest posting and legitimate outreach to increase their rankings, they can just do a better job making other types of links a little more valuable.
Method #1: Use Expired Properties
Web 2.0 properties generally come with a sub-domain where your blog will be located. This is a great opportunity for you to find expired properties with page authority. It doesn’t take much effort and there are lots of guides that can walk you through the process.
By using an expired property with pre-existing page authority, you can build quality links without having to wait the months or years it takes for the authority to develop on its own.
Granted, most expired properties with page authority obtained their authority because of the backlinks that point to them. If the property is no longer active, there’s a good chance the links will be removed at some point too. Getting content on the property may help but you will still need to build links to your properties in order to maintain and grow their authority.
Also note, most web 2.0 sites monitor their users and delete accounts for publishing restricted content, not being active or registering multiple accounts. Be careful with your expired properties as they hold a lot more value than a newly registered account. Be sure to use a VPN or proxy to stay anonymous.
Method #2: Build Better Link Pyramids
Now that you understand the quality of your links is mostly about the authority of the page they come from, what’s one of the best ways to improve page authority?
More link building.
Building better quality link pyramids with stronger tier 2 links that point to your tier 1 links will create a link structure that passes authority upward to your website.
This is why you sometimes hear about marketers running elaborate link building campigns with 3, 4 or even 5 tiers. If done properly, this can be an effective way to improve the page authority of virtually every link in your backlink profile.
Method #3: Improve the On-Page SEO of your Links
This is another commonly neglected aspect of link building. Having better quality tier 1 links means putting genuine effort into the pages those links exist on.
When publishing web 2.0 properties, that means writing quality content that’s relevant and valuable to the reader and enhancing the page with images, videos or infographics. Optimizing some of the on-page features of the page, such as adding an H1 and H2 tag and image alt text will have a dramatic impact. These are things that set the page apart and are not difficult to implement.
What is Social Media Marketing?
Social media marketing is all marketing that takes place on social media websites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.
Social sites are generally multifaceted assets that can be used in many different ways. Social media marketing can encompass contacting influencers to share and promote your content, status updates on your own profiles, content syndication in groups and exclusive social communities, PPC ads targeting users of their social network and the social signals that you have on these sites that indicate strong social authority to search engines.
Social media marketing doesn’t just mean a presence on Faceboook and other big brand communities. Tumblr, Youtube and StumbleUpon are other examples of social sites that can make a big impact on your marketing efforts.
What is Video Marketing?
Video marketing is the creation, submission and promotion of videos.
In today’s visual world, video production is very important to search engine rankings.
Through Youtube and other video directories, the promotional videos we create for your business using whiteboard and explainer style animation can get views, comments and exposure. We syndicate your videos to dozens of reputable and high traffic sites.